Cold beer videos create a buzz It just snowballed. When Mark Lucas created the 24 Hour Challenge Facebook page a week ago, he had no idea how quickly its popularity would grow or how far itit wholesale cheap Giants jerseys china would spread. As a means of defying winter, Canucks are asked to film themselves outside in their underwear or bathing suit performing a stunt or activity of their choice. They asked to celebrate the completion ofof wholesale Giants cheap jerseys the stunt by chugging a beer, or other beverage. Participants are then asked to make three nominations of their own, giving nominees 24 hours to complete the challenge. an offshoot from other challenges around the world, Lucas said. this is the Canadian version. believes Niagarans should take pride in knowing the craze, which couldcould wholesale Giants jerseys spread worldwide, began in the region. Some of the videos posted thus far have included nominees walkingwalking cheap Giants jerseys china a dog, shovelling a driveway and even pumping gas in their said the 34 year old Thorold resident, a self proclaimed kid at heart. videos feature raw footage, while others have been edited to include music and special effects. had no idea what this would turn into. It has just blown up, he said with a laugh. In the week since its inception, several hundred videos have been posted on the page, which has more than 8,000 members. has really gathered momentum, Lucas said. all about saying, the polar vortex. We Canadian. We not afraid of the cold. the perfect storm of social media and winter boredom continuing to draw attention, it was decided the challenge should be used to help someone locally, Lucas said. Heather Lavigne is one of a group of people who have planned a large scale challenge a dodgeball game on Family Day, Feb. 17, in support of fellow Thorold native Matt Risi. for Lyme disease at an estimated cost of $80,000. The fundraiser will assist with Risi medical bills. Though Lavigne doesn know Risi, she thought it would be fitting that a challenge created in Thorold assist a Thorold resident. The 24 Hour Challenge for Matt Risi will have participants play dodgeball in their gear, otherwise known as underwear or bathing suits. The game is set for Port Robinson Park, on River St. After some fun in the snow, the group will head to Stevie Nic Bar and Grill, 10 River St., where there will be prizes raffled off in support of the cause. The bar has agreed to donate 10% of the day earnings to Risi, Lavigne said. just want to let people know that every little bit helps. Public health department says put clothes on don't take them off It may be all in good fun, but some concerns have been raised about the 24 Hour Challenge that has been sweeping the nation. The challenge, created by a group of friends from Niagara Falls and Thorold,Thorold, cheap Giants jerseys from china asks Canadians to film themselves outside in their underwear or bathing suit performing a stunt or activity of their choice.